The day we received our briefing, Cannes became smaller; the size of the hotel room. So we missed the 3rd Awards ceremony, the one for Cyber, Radio, Desing and Press. Highlights of the night:
For Cyber, they awarded two Grand Prix. One went to R/GA NY and their campaign for Nike + Fuelband, Make it count. The other went to the guys from Volontaire Estocolmo and their Curators of Sweden for the Swedish Institute. The Golds that we liked the best: Only ‘s The Liberation from Uncle Grey Copenhague and North Kingdom Estocolmmo; American Express Small business gets an official day from Crispin Porter + Bogusky and Google’s All is not lost by Hakuhodo Tokio.
A lot of love in Print, the only Grand Prix was for the global campaign of United Colours of Benetton Unhate (Palestine and Israel)”, “Unhate (USA and Venezuela)” and “Unhate (Germany and France)”.
For Design there were 169 entries, 19 golds but only one Grand Prix as well. Serviceplan Munich took it home for their work for The Solar Annual Report 2011. Great stuff!
The country with more awards so far is Mexico. (We wish the voting goes that well on July 1st)
They also gave the Young creatives lions for Print, Cyber and Design. We already showed the Print pieces. Once they are available, we are going to post the rest of the winners: Cyber from Poland and Design from Colombia. (Said says “Yeah!”)