Creative Effectiveness Award

Creative effectiveness, media, mobile and outdoor will be awarded today. It should be a good show. The Creative Effectiveness award is a must have, its a big agency type of award but its nice to see small shops like Lowe-SSP3 Colombia and Ponce Argentina in the mix. Grey NY is a favourite with Febreze - Breathe Happy but with competition like O&M NY’s Watson campaign for IBM and W+K’s Born of Fire for Chrysler its gonna be a close one.