The day has come, where we have to drop the rosé, the parties, and avoid all distractions– which is nearly impossible in this place. And focus on what we are here to do.

The brief for the Young Lions film competition is for Movember. Lets see what we can come up with for this already awesome brand.

The tools are: 48 hours, Nokia Lumia 800, and Adobe creative suite 6.

Finally mobile gets its lions category, it took a while but it finally happened. From all the winning work at yesterdays ceremony this simple idea got the biggest response from the crowd. 

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Nice infographics by SapientNitro on everything thats happening on this side of town. Check it out.

@flipflop_socks

Creative effectiveness, media, mobile and outdoor will be awarded today. It should be a good show. The Creative Effectiveness award is a must have, its a big agency type of award but its nice to see small shops like Lowe-SSP3 Colombia and Ponce Argentina in the mix. Grey NY is a favourite with Febreze - Breathe Happy but with competition like O&M NY’s Watson campaign for IBM and W+K’s Born of Fire for Chrysler its gonna be a close one.